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Branding • Print Design

Innovia Foundation Brand

The formerly named Inland Northwest Community Foundation is the largest non-profit in the Inland Northwest, awarding hundreds of grants every year. In late 2017 INWCF recognized that a lack of brand presence had left them one of the best kept secrets in the region. DH partnered with INWCF to develop an organizational rebranding effort that included a new name, a new visual identity, brand platform, and a community engagement campaign to help tell their story. I served as creative lead throughout this project and was in charge of developing the final concept/system as well a facilitating direction for our own design team as well as Innovia's own marketing team.
2018

MY ROLES

Creative Lead, Creative Strategist, Art Director, User Researcher, Visual Designer, Illustrator, Client Presenter

TOOLS

Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint, Mailchimp, Pen & Paper

Credits

Agency: DH
Design: Kaelynn Crume, Judy Heggim-davis
Strategy + Messaging: Jessica Wade, Nico Archer

Brand redesign

Before vs after

Primary full color and single color logos

Secondary full color and single color logos

Logo Symbol variations

Logo symbol color exploration

Brand pattern development

Primary brand pattern

Primary + Secondary Colors

Line Pattern combinations

Photograph stylES

Brand icon set

Print collateral

Business Cards, Letterhead, Folder, Pens

Folder

Envelope

2019 Annual report & Calendar

2019 Annual report