Spokane Parks and Recreation Enjoy Summer Campaign

Print Design • Web Design

Spokane Parks and Recreation Enjoy Summer Campaign

With over 80 parks, four golf courses, six aquatic centers, and hundreds of camps and classes, Spokane Parks & Recreation is a large division of the City of Spokane. It has multiple departments and often, as a result, segregated marketing efforts. We were tasked with creating a cohesive campaign and digital brand that inspired daydreaming and emphasized a visceral and active experience to encourage participation in local Parks and Rec activities. We created a fully integrated campaign that included video, print and digital collateral, environmental signage, and a website.

2016

MY ROLES

Creative Strategist, Art Director, Visual Designer, Illustrator, Front-end Developer

TOOLS

Adobe XD, Adobe Illustrator, Adobe Photoshop, HTML/CSS, WordPress, Flipsnack

Credits

Agency: DH
Design: Judy-Heggim-Davis
Video: Sean Finley

Campaign brand elements

Campaign microsite

The website aimed to provide potential and current park users with easy, quick access to a hub of pertinent and actionable Parks and Recreation information. The site’s clear, concise, and consistent structure prompted visitors to take immediate action based on their interests—book tee times, schedule swim lessons and summer camps, check events and hours, etc. The site was responsive, easy to navigate and showcased what Spokane Parks & Recreation had to offer.