DH Website & Brand Expansion

In October of 2020, DH launched a brand-new agency website. Two full years in the making, this project also incorporated a brand expansion for the agency. This expansion included an expanded color palette, animated illustrations, and an efficient illustration system to help make the creation and use of custom graphics throughout the site and most notably in our blog a consistently realistic undertaking for the design team.
2020

MY ROLES

Creative Lead, Creative Strategist, Art Director, User Researcher, Information Architect, Visual Designer, UI/UX Designer, Illustrator, Animator, CMS Trainer, QA/QC, Concept Artist, Front-end Developer

TOOLS

Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, HTML/CSS, WordPress, Slickplan, Optimal Workshop, Google Sheets, Google Analytics, Mailchimp, LottieFiles, Slack, Pen & Paper

Credits

Agency: DH
Design + Development: Kaelynn Crume, Gabe Fernos
Account: Tyler Tullis

Brand Expansion

Color

New colors
Gradients

Brand system Components

Lines and borders
angles
Color order system
New illustration style + System
Icon library

Website Design

BEFORE VS AFTER

wearedh.com