HCA Starts with One Campaign Brand & Website

DH and the Washington Department of Social and Health Services teamed up in early 2017 to develop our state's first-ever opioid misuse and abuse prevention campaign. The goal was to build a campaign that used empowering messages and showcased positive behaviors around opioid use, storage, and disposal. After building out a strong campaign brand and communication plan, we developed a huge library of campaign assets, including a microsite and partner toolkit.
2017

MY ROLES

Creative Lead, Creative Strategist, Art Director, Information Architect, Visual Designer, UI/UX Designer, Illustrator, QA/QC, Front-end Developer

TOOLS

Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Drupal, UserTesting, Optimal Workshop, Google Slides, Google Analytics

Credits

Agency: DH
Design: Leah Mow, Judy-Heggim Davis, Kaelynn Crume, Sean Finley
Development: Dave Lambert, Sitecrafting, Inc.
Account: Hayley Graham, Annie Blake
Partner: Michelle Hege

campaign brand

Main campaign websites

Three sites designed for and built with drupal

The Starts with One campaign website series make it easy for providers, partners, parents from all over the state of Washington to find practical information about talking to a loved one about opioids, safely storing and disposing of medications, and how to respond to an opioid overdose.

Main campaign / ENGLISH
Main Campaign / SPanish
Main campaign / tribal

Main campaign / ENGLISH

getthefactsrx.com

Main campaign / Spanish

Main campaign / Tribal

watribalopioisolutions.com

Pharmacy program landing page

Landing page for a new safe storage program

This page was designed to give pharmacists across the state one place where they could learn about the program, sign up for the program, and even submit their weekly reports. 

Just after prototyping was finished, the developer we had lined up to build the page out went MIA. I decided to give myself a shot at building out the page myself. During the process I learned a lot about how the CMS works and by the end of the project, I felt much more comfortable designing and developing for Drupal.

getthefactsrx.com / pharmacy

Tribal suicide prevention program website

A website built from the same framework for a sister campaign

Shortly after the pharmacy page launched, I was asked to build out this 4 page site for a new sister campaign focused on Tribal suicide prevention. The site actually lives within the Tribal opioid campaign site. I was able to use the skills I learned building out the pharmacy page to build out this small microsite within the same Drupal framework.

nativeandstrong.org