BRAND EXPANSION
![bouten-brand-group-01-mobile](https://b2585940.smushcdn.com/2585940/wp-content/uploads/2018/01/bouten-brand-group-01-mobile.jpg?lossy=1&strip=1&webp=1)
![bouten-brand-guide-group](https://b2585940.smushcdn.com/2585940/wp-content/uploads/2018/01/bouten-brand-guide-group-scaled.jpg?lossy=1&strip=1&webp=1)
Website design
BEFORE VS AFTER
![](https://b2585940.smushcdn.com/2585940/wp-content/uploads/2022/03/bouten-home-old.jpg?lossy=1&strip=1&webp=1)
![](https://b2585940.smushcdn.com/2585940/wp-content/uploads/2022/03/bouten-home-new.jpg?lossy=1&strip=1&webp=1)
![bouten-construction-mobile-screens](https://b2585940.smushcdn.com/2585940/wp-content/uploads/2022/01/bouten-construction-mobile-screens.png?lossy=1&strip=1&webp=1)
boutenconstruction.com
Website pre-work snapshots
Audience personas
Persona Realities
Persona-experiences
Website audiences by importance
- Prospective clients (not engaged with Bouten yet)
- Prospective clients (engaged in sales process)
- Prospective partners
- Prospective employees
- Community or business leaders
- Industry leaders
- Existing clients
- Existing partners
- Employees