Bouten Construction Website & Brand Expansion

DH worked with Bouten Construction in 2017 to enhance their brand and website. The new website was designed to walk viewers through a concise narrative of the Bouten story that reinforces key attributes of their brand. We also pushed their current visual system and core messaging further to help their story flow from past to future, and to better capture their innovative approach to construction.
2018

MY ROLES

Creative Lead, User Researcher, Visual Designer

TOOLS

Adobe XD, Adobe Illustrator, Adobe Photoshop

Credits

Agency: DH
Development: Dave Lambert
Strategy + Account: Hayley Graham, Nico Archer
Partner: Michelle Hege

BRAND EXPANSION

Website design

BEFORE VS AFTER

boutenconstruction.com

Website pre-work snapshots

Audience personas

Persona Realities
Persona-experiences
Website audiences by importance
  • Prospective clients (not engaged with Bouten yet)
  • Prospective clients (engaged in sales process)
  • Prospective partners
  • Prospective employees
  • Community or business leaders
  • Industry leaders
  • Existing clients
  • Existing partners
  • Employees

Site map