Brand evolution elements
product illustration library
I collaborated with Sitetracker to expand their product illustration library, creating a series of visuals for their product category datasheets. These illustrations have been incorporated into various brand materials, playing a pivotal role in defining the style and standards for future illustrations and brand elements.
Connecting brand patterns
The formulation of these illustrations led to a more specific directive for using their brand patterns. We settled on using three major patterns: diagonal lines, data texture, and an arrow pattern. Their visual purpose is to help tell a deeper, more connected story.
a foundational shape
I worked with Sitetracker to incorporate the foundational shape of their brand, the arrow into all sorts of items, including backgrounds, illustrations, and layouts.
