Sitetracker Brand Evolution & Illustrations



Creative Strategist, Visual Designer, Illustrator, Concept Artist


Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Google Slides, Google Sheets, Google Docs, Bonsai, Pen & Paper

Client/Designer: Jehn Keskin, Sitetracker

Brand evolution elements

product illustration library

I collaborated with Sitetracker to expand their product illustration library, creating a series of visuals for their product category datasheets. These illustrations have been incorporated into various brand materials, playing a pivotal role in defining the style and standards for future illustrations and brand elements.

Connecting brand patterns

The formulation of these illustrations led to a more specific directive for using their brand patterns. We settled on using three major patterns: diagonal lines, data texture, and an arrow pattern. Their visual purpose is to help tell a deeper, more connected story.

a foundational shape

I worked with Sitetracker to incorporate the foundational shape of their brand, the arrow into all sorts of items, including backgrounds, illustrations, and layouts.