Back to portfolio
Branding • Illustration

Ambassador Cycling Brand

My physical therapist/professional bike fitter needed a logo for his new business, Ambassador Cycling Bike Fits. Together, we decided to go with a classic, bike emblem route with some subtle nods to the professional cycling world with the world champion inspired color palette balanced with softer edges and a generic bike to make it approachable for bike riders of any level. For ultimate flexibility we decided to add a bike wheel with wings symbol to the mix. 
2021

MY ROLES

Creative Lead, Creative Strategist, Visual Designer, Illustrator

TOOLS

Adobe XD, Adobe Illustrator, Adobe Photoshop, Pen & Paper

Brand Development

Primary logos

Single color explorations

Horizontal logos

Brand components

Logo symbol

Complimentary brand symbol

Logo symbol single color explorations

Complimentary brand symbol color explorations