Wenatchee School District Brand

Branding

After months of research, exercise, discussion and feedback, several key themes emerged about the community of Wenatchee and the objective of a new brand for the Wenatchee School District. We leaned on these objectives diversity, transformation, connection, nature, and future-ready to create a brand identity for the school district. Overall, our goal was to create a brand that was inclusive and an equitable, accurate representation of the diverse community, which every student, family and staff member can identify with and feel a sense of belonging, and that the Wenatchee community can recognize and see as a point of pride.

2022